Empathize
Empathize
Students will launch the sweatshirt fundraiser challenge, learn how decimal costs and profit connect to real merchandise decisions, gather user and expert input, and create an early empathy-based design brief that captures customer preferences, price concerns, and teamwork goals.
Days 1 - 4
Define
Define
Students will sort empathy evidence from Phase 1, learn how to write a clear problem statement using user needs and project constraints, define a target customer group for the sweatshirt fundraiser, and create a team design brief that names the pricing challenge they will solve next.
Days 5 - 8
Draft
Draft
Students will turn their selected sweatshirt ideas into first-round prototypes and pricing drafts by applying decimal operations, user feedback, and team decision-making. They will build cost models, create labeled design mockups, explain their pricing logic, and revise after structured peer critique so they are ready for user testing in the next phase.
Days 13 - 18
Empathize
Days 1–4
Define
Days 5–8
Ideate
Days 9–12
Draft
Days 13–18
Test
Days 19–22
Critique
Days 23–26
Notice & Reflect
Days 27–30
July 2026
Mon
Tue
Wed
Thu
Fri
28
Day 2
💵 Decimal Cost and Profit Sort
💵 Decimal Cost and Profit Sort
29
Day 3
🗣️ Buyer Interview and Survey Practice
🗣️ Buyer Interview and Survey Practice
30
Day 4
📋 Customer Needs Design Brief
📋 Customer Needs Design Brief
August 2026
Mon
Tue
Wed
Thu
Fri
3
Day 6
🧩 User Need Statement Mini-Lesson
🧩 User Need Statement Mini-Lesson
4
Day 7
🗣️ Pricing Challenge Feedback Round
🗣️ Pricing Challenge Feedback Round
5
Day 8
📝 Team Design Brief
📝 Team Design Brief
7
Day 10
📊 Profit Margin Idea Sort
📊 Profit Margin Idea Sort
10
Day 11
🎨 Design Studio Choice Board
🎨 Design Studio Choice Board
11
Day 12
✅ Best-Bet Pricing Concept
✅ Best-Bet Pricing Concept
13
Day 14
🎨 Sweatshirt Prototype Sketches
🎨 Sweatshirt Prototype Sketches
14
Day 15
📊 Profit Margin Mini-Lesson
📊 Profit Margin Mini-Lesson
17
Day 16
🛠️ Pricing Poster Draft
🛠️ Pricing Poster Draft
18
Day 17
💬 Two-Peer Feedback Carousel
💬 Two-Peer Feedback Carousel
19
Day 18
✏️ Revised Cost-and-Design Draft
✏️ Revised Cost-and-Design Draft
21
Day 20
👕 Sweatshirt Prototype Peer Testing
👕 Sweatshirt Prototype Peer Testing
24
Day 21
🏪 Shop Owner Pricing Review
🏪 Shop Owner Pricing Review
25
Day 22
✏️ Revision Log and Goal Tracker
✏️ Revision Log and Goal Tracker
27
Day 24
🗣️ Pricing Poster Peer Critique
🗣️ Pricing Poster Peer Critique
28
Day 25
🏪 Shop Owner Pricing Review
🏪 Shop Owner Pricing Review
September 2026
Mon
Tue
Wed
Thu
Fri
31
Day 26
✏️ Revised Pricing Plan Checkpoint
✏️ Revised Pricing Plan Checkpoint
2
Day 28
🗣️ Pricing Pitch Peer Tune-Up
🗣️ Pricing Pitch Peer Tune-Up
3
Day 29
🏪 Merch Market Showcase
🏪 Merch Market Showcase
4
Day 30
✍️ Final Profit Reflection
✍️ Final Profit Reflection