Students will explore how different media forms shape story, audience experience, and meaning; then draft a feasible, user-aware project direction using the planner, peer feedback, and an initial production plan.

Students will gather direct audience evidence, test their assumptions against real interactions, and turn interview, observation, and feedback data into a clear empathy artifact with patterns, personas, a journey map, and documented insights that will guide later media design decisions.

Students will synthesize audience research into a focused media design brief, generate multiple distinct story concepts, critique and revise those concepts with peers, and select one evidence-based direction that is feasible, audience-aware, and ready for prototyping.

Students will build and test low-fidelity prototypes of their chosen media story, gather direct feedback from peers and intended users, document two rounds of revision, and prepare a refined prototype with evidence-based design decisions for final validation and presentation planning.

Students will present their finished multimedia stories to authentic audiences, document how user feedback shaped their final decisions, publish work for school-wide viewing, and complete a final reflection on growth, process, and next steps.