Learning Goals
Students will be able to investigate audience needs for a self-directed multimedia story through interviews, observation, and feedback synthesis.
Students will be able to synthesize a clear problem statement for a multimedia story from user research and project constraints.
Students will be able to ideate multiple multimedia formats and media combinations that could communicate a chosen story to a target audience.
Students will be able to prototype an individual concept for a multimedia story using thumbnails, storyboards, scripts, mockups, or sample edits.
Students will be able to test and refine media choices based on critique, user feedback, and technical constraints.
Students will be able to justify design decisions with evidence from user research and iteration notes.
Products
Individual User Research Portfolio and Prototype Pitch Deck
Students create a portfolio that documents firsthand user research, a synthesized problem statement, and one individual prototype for their chosen multimedia story. The portfolio ends with a short pitch deck or recorded pitch that explains how evidence from users shaped the concept and next-step testing.
Collaborative Multimedia Story Prototype and Stakeholder Presentation
Teams combine individual research insights and concept prototypes to produce a higher-fidelity multimedia solution and a shared problem statement for an authentic audience. They present the prototype with a concise design narrative showing how user evidence informed the final direction, tradeoffs, and next-step testing plan.
No rubric has been generated yet.