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Framework
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Products & Rubric
Plan
Plan
By Phase By Day Calendar
Empathize Define Ideate Prototype Test/Present
Empathize
You will conduct interviews with prospective audience members and community partners to gather insights into their needs and preferences, using their feedback to refine your storytelling approach in crafting the animation script.
Days 1 - 3
Meet the Real Voices
Launch 60m
Meet Real Users
Launch 60m
Meet Audience Voices
Launch 60m
No activities have been added to this phase yet.

Edit Phase

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Define
You will collaborate with peers to synthesize your research into a compelling problem statement that will guide your script, leveraging empathy for your characters and seeking feedback from Southwestern College contacts to refine your approach.
Days 4 - 6
Frame Problem With Stakeholders
Deliverable 120m
Frame the Quest Problem
Deliverable 90m
Frame the User Problem
Deliverable 75m
No activities have been added to this phase yet.

Edit Phase

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Ideate
You will brainstorm and explore imaginative possibilities for your animation script, collaborating with peers to combine diverse ideas and deepen the story's message of hope while integrating feedback from community partners to refine and expand your concepts.
Days 7 - 10
Animation Concept Pack
Deliverable 90m
Idea Storm Concepts
Deliverable 60m
Idea Pack for Script
Deliverable 90m
Concept Sketch Sprint
Deliverable 120m
No activities have been added to this phase yet.

Edit Phase

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Prototype
You will develop initial versions of your animation script and conduct immersive readings with peers and community partners, using feedback to refine and enhance the script's narrative and message of hope.
Days 11 - 15
Prototype Storyboard Iterations
Deliverable 60m
Iterative Script Prototypes
Deliverable 90m
Testing Feedback Synthesis
Deliverable 75m
Audience Feedback Documentation
Deliverable 75m
User Testing Packet
Deliverable 60m
No activities have been added to this phase yet.

Edit Phase

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Test/Present
You will present your animation script and voice recordings in an exhibition to stakeholders and classmates, gather feedback for final revisions, and reflect on how this work conveys themes of hope and overcoming challenges while enhancing your communication skills.
Days 16 - 20
Interview Real Users
Launch 60m
Dry-Run Script Read
Launch 60m
Audience Empathy Interviews
Launch 60m
Script & Voice Exhibition
Assessment 3m
Final Script Exhibition
Assessment 3m
No activities have been added to this phase yet.

Edit Phase

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Empathize Days 1–3
Day 1
Meet the Real Voices
Launch 60m
Day 2
Meet Real Users
Launch 60m
Day 3
Meet Audience Voices
Launch 60m
Define Days 4–6
Day 4
Frame Problem With Stakeholders
Deliverable 120m
Day 5
Frame the Quest Problem
Deliverable 90m
Day 6
Frame the User Problem
Deliverable 75m
Ideate Days 7–10
Day 7
Animation Concept Pack
Deliverable 90m
Day 8
Idea Storm Concepts
Deliverable 60m
Day 9
Idea Pack for Script
Deliverable 90m
Day 10
Concept Sketch Sprint
Deliverable 120m
Prototype Days 11–15
Day 11
Prototype Storyboard Iterations
Deliverable 60m
Day 12
Iterative Script Prototypes
Deliverable 90m
Day 13
Testing Feedback Synthesis
Deliverable 75m
Day 14
Audience Feedback Documentation
Deliverable 75m
Day 15
User Testing Packet
Deliverable 60m
Test/Present Days 16–20
Day 16
Interview Real Users
Launch 60m
Day 17
Dry-Run Script Read
Launch 60m
Day 18
Audience Empathy Interviews
Launch 60m
Day 19
Script & Voice Exhibition
Assessment 3m
Day 20
Final Script Exhibition
Assessment 3m

July 2026

Mon
Tue
Wed
Thu
Fri
27 Day 1
Empathize
Meet the Real Voices Meet the Real Voices
28 Day 2
Meet Real Users Meet Real Users
29 Day 3
Meet Audience Voices Meet Audience Voices
30 Day 4
Define
Frame Problem With Stakeholders Frame Problem With Stakeholders

August 2026

Mon
Tue
Wed
Thu
Fri
3 Day 5
Frame the Quest Problem Frame the Quest Problem
4 Day 6
Frame the User Problem Frame the User Problem
5 Day 7
Ideate
Animation Concept Pack Animation Concept Pack
6 Day 8
Idea Storm Concepts Idea Storm Concepts
10 Day 9
Idea Pack for Script Idea Pack for Script
11 Day 10
Concept Sketch Sprint Concept Sketch Sprint
12 Day 11
Prototype
Prototype Storyboard Iterations Prototype Storyboard Iterations
13 Day 12
Iterative Script Prototypes Iterative Script Prototypes
17 Day 13
Testing Feedback Synthesis Testing Feedback Synthesis
18 Day 14
Audience Feedback Documentation Audience Feedback Documentation
19 Day 15
User Testing Packet User Testing Packet
20 Day 16
Test/Present
Interview Real Users Interview Real Users
24 Day 17
Dry-Run Script Read Dry-Run Script Read
25 Day 18
Audience Empathy Interviews Audience Empathy Interviews
26 Day 19
Script & Voice Exhibition Script & Voice Exhibition
27 Day 20
Final Script Exhibition Final Script Exhibition
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