Empathize Days 1–3
Day 1
Meet the Real Voices
Launch 60m
Day 2
Meet Real Users
Launch 60m
Day 3
Meet Audience Voices
Launch 60m
Define Days 4–6
Day 4
Frame Problem With Stakeholders
Deliverable 120m
Day 5
Frame the Quest Problem
Deliverable 90m
Day 6
Frame the User Problem
Deliverable 75m
Ideate Days 7–10
Day 7
Animation Concept Pack
Deliverable 90m
Day 8
Idea Storm Concepts
Deliverable 60m
Day 9
Idea Pack for Script
Deliverable 90m
Day 10
Concept Sketch Sprint
Deliverable 120m
Prototype Days 11–15
Day 11
Prototype Storyboard Iterations
Deliverable 60m
Day 12
Iterative Script Prototypes
Deliverable 90m
Day 13
Testing Feedback Synthesis
Deliverable 75m
Day 14
Audience Feedback Documentation
Deliverable 75m
Day 15
User Testing Packet
Deliverable 60m
Test/Present Days 16–20
Day 16
Interview Real Users
Launch 60m
Day 17
Dry-Run Script Read
Launch 60m
Day 18
Audience Empathy Interviews
Launch 60m
Day 19
Script & Voice Exhibition
Assessment 3m
Day 20
Final Script Exhibition
Assessment 3m