Empathize Days 1–2
Day 1
Meet Philly Travelers
Launch 60m
Day 2
Identify Budget Constraints and Stakeholders
Knowledge/Skill Building 50m
Define Days 3–4
Day 3
Define Philly Budget Problem
Deliverable 90m
Day 4
Conduct Stakeholder Interviews and Listen Deeply
Knowledge/Skill Building 45m
Ideate Days 5–7
Day 5
Create Empathy Maps From Real Data
Knowledge/Skill Building 50m
Day 6
Observation Walks and Field Notes Practice
Knowledge/Skill Building 60m
Day 7
Persona Development and Problem Framing
Knowledge/Skill Building 45m
Prototype Days 8–11
Day 8
Affinity Mapping and Insights Synthesis
Knowledge/Skill Building 60m
Day 9
Design Interview Guides and Practice
Knowledge/Skill Building 45m
Day 10
Conduct Stakeholder Interviews and Record Insights
Knowledge/Skill Building 60m
Day 11
Create Empathy Maps from Collected Data
Knowledge/Skill Building 50m
Test/Present Days 12–15
Day 12
Synthesize Findings with Journey Mapping
Knowledge/Skill Building 50m
Day 13
Develop User Personas and Problem Statements
Knowledge/Skill Building 45m
Day 14
Conduct Stakeholder Empathy Interviews and Map Needs
Knowledge/Skill Building 45m
Day 15
Analyze Insights to Define Empathic Problem
Knowledge/Skill Building 50m
Day 16
Persona Creation and Empathy Storyboarding
Knowledge/Skill Building 60m