July 2026

Mon
Tue
Wed
Thu
Fri
27 Day 1
Empathize
Meet Philly Travelers Meet Philly Travelers
28 Day 2
Identify Budget Constraints and Stakeholders Identify Budget Constraints and Stakeholders
29 Day 3
Define
Define Philly Budget Problem Define Philly Budget Problem
30 Day 4
Conduct Stakeholder Interviews and Listen Deeply Conduct Stakeholder Interviews and Listen Deeply

August 2026

Mon
Tue
Wed
Thu
Fri
3 Day 5
Ideate
Create Empathy Maps From Real Data Create Empathy Maps From Real Data
4 Day 6
Observation Walks and Field Notes Practice Observation Walks and Field Notes Practice
5 Day 7
Persona Development and Problem Framing Persona Development and Problem Framing
6 Day 8
Prototype
Affinity Mapping and Insights Synthesis Affinity Mapping and Insights Synthesis
10 Day 9
Design Interview Guides and Practice Design Interview Guides and Practice
11 Day 10
Conduct Stakeholder Interviews and Record Insights Conduct Stakeholder Interviews and Record Insights
12 Day 11
Create Empathy Maps from Collected Data Create Empathy Maps from Collected Data
13 Day 12
Test/Present
Synthesize Findings with Journey Mapping Synthesize Findings with Journey Mapping
17 Day 13
Develop User Personas and Problem Statements Develop User Personas and Problem Statements
18 Day 14
Conduct Stakeholder Empathy Interviews and Map Needs Conduct Stakeholder Empathy Interviews and Map Needs
19 Day 15
Analyze Insights to Define Empathic Problem Analyze Insights to Define Empathic Problem
20 Day 16
Persona Creation and Empathy Storyboarding Persona Creation and Empathy Storyboarding