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By Phase By Day Calendar
Empathize Define Ideate Prototype Test/Present
Empathize
Students will engage with real pet owners to understand lifestyle needs and preferences, document evidence through interviews and empathy mapping, and surface assumptions that will guide the definition of their Perfect Pet design challenge.
Day 1
๐Ÿพ Traits Triathlon Kickoff
Launch 15m
๐ŸŽค Pet Owner Interview Workshop
Knowledge/Skill Building 15m
๐Ÿ—ฃ๏ธ Live Pet Owner Interviews
Community Experience 15m
No activities have been added to this phase yet.

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Define
Students will synthesize interview notes and empathy maps to identify patterns in user needs, then craft a focused How Might We statement and evidence-based design brief to guide their perfect pet genetic design.
Day 2
๐Ÿง  Clustering Pet Owner Insights
Project Work 20m
๐Ÿ“Œ Writing Strong How Might We Questions
Knowledge/Skill Building 10m
โœ๏ธ Drafting the Perfect Pet HMW
Deliverable 10m
๐Ÿ” Peer Critique of HMW Statements
Assessment 5m
No activities have been added to this phase yet.

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Ideate
Students will generate a wide range of evidence-based hybrid pet concepts grounded in user research and genetic principles, then narrow their ideas to 2โ€“3 strong concepts supported by clear rationale and user-need alignment.
Day 3
๐Ÿงฌ Trait Remix with SCAMPER
Knowledge/Skill Building 10m
๐Ÿ“Š User-Need Decision Matrix
Knowledge/Skill Building 10m
โœ๏ธ Concept Sketch Storyboards
Deliverable 8m
๐Ÿ” Peer Feedback Protocol
Deliverable 5m
No activities have been added to this phase yet.

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Prototype
Students will build low- and medium-fidelity prototypes of their Perfect Pet designs, test them with peers acting as representative users, and revise their models and genetic justifications based on documented feedback.
Day 4
๐Ÿ› ๏ธ Rapid Perfect Pet Prototype V1
Project Work 20m
๐Ÿงช Peer User Testing Rounds
Deliverable 15m
๐Ÿ” Prototype Revision & Iteration Log
Deliverable 10m
No activities have been added to this phase yet.

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Test/Present
Students will validate their refined Perfect Pet prototypes with a new user, synthesize final feedback, and present their evidence-based genetic designs to an authentic audience, clearly tracing how user research and iteration shaped their solution.
Day 5
๐Ÿงช Final Prototype User Test
Community Experience 20m
๐Ÿ“ Iteration Log & Evidence Update
Project Work 10m
๐ŸŽค Perfect Pet Parade Presentation
Assessment 15m
No activities have been added to this phase yet.

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Empathize Days 1–1
Day 1
๐Ÿพ Traits Triathlon Kickoff
Launch 15m
๐ŸŽค Pet Owner Interview Workshop
Knowledge/Skill Building 15m
๐Ÿ—ฃ๏ธ Live Pet Owner Interviews
Community Experience 15m
Define Days 2–2
Day 2
๐Ÿง  Clustering Pet Owner Insights
Project Work 20m
๐Ÿ“Œ Writing Strong How Might We Questions
Knowledge/Skill Building 10m
โœ๏ธ Drafting the Perfect Pet HMW
Deliverable 10m
๐Ÿ” Peer Critique of HMW Statements
Assessment 5m
Ideate Days 3–3
Day 3
๐Ÿงฌ Trait Remix with SCAMPER
Knowledge/Skill Building 10m
๐Ÿ“Š User-Need Decision Matrix
Knowledge/Skill Building 10m
โœ๏ธ Concept Sketch Storyboards
Deliverable 8m
๐Ÿ” Peer Feedback Protocol
Deliverable 5m
Prototype Days 4–4
Day 4
๐Ÿ› ๏ธ Rapid Perfect Pet Prototype V1
Project Work 20m
๐Ÿงช Peer User Testing Rounds
Deliverable 15m
๐Ÿ” Prototype Revision & Iteration Log
Deliverable 10m
Test/Present Days 5–5
Day 5
๐Ÿงช Final Prototype User Test
Community Experience 20m
๐Ÿ“ Iteration Log & Evidence Update
Project Work 10m
๐ŸŽค Perfect Pet Parade Presentation
Assessment 15m

July 2026

Mon
Tue
Wed
Thu
Fri
27 Day 1
Empathize
๐Ÿพ Traits Triathlon Kickoff ๐Ÿพ Traits Triathlon Kickoff
๐ŸŽค Pet Owner Interview Workshop ๐ŸŽค Pet Owner Interview Workshop
๐Ÿ—ฃ๏ธ Live Pet Owner Interviews ๐Ÿ—ฃ๏ธ Live Pet Owner Interviews
28 Day 2
Define
๐Ÿง  Clustering Pet Owner Insights ๐Ÿง  Clustering Pet Owner Insights
๐Ÿ“Œ Writing Strong How Might We Questions ๐Ÿ“Œ Writing Strong How Might We Questions
โœ๏ธ Drafting the Perfect Pet HMW โœ๏ธ Drafting the Perfect Pet HMW
๐Ÿ” Peer Critique of HMW Statements ๐Ÿ” Peer Critique of HMW Statements
29 Day 3
Ideate
๐Ÿงฌ Trait Remix with SCAMPER ๐Ÿงฌ Trait Remix with SCAMPER
๐Ÿ“Š User-Need Decision Matrix ๐Ÿ“Š User-Need Decision Matrix
โœ๏ธ Concept Sketch Storyboards โœ๏ธ Concept Sketch Storyboards
๐Ÿ” Peer Feedback Protocol ๐Ÿ” Peer Feedback Protocol
30 Day 4
Prototype
๐Ÿ› ๏ธ Rapid Perfect Pet Prototype V1 ๐Ÿ› ๏ธ Rapid Perfect Pet Prototype V1
๐Ÿงช Peer User Testing Rounds ๐Ÿงช Peer User Testing Rounds
๐Ÿ” Prototype Revision & Iteration Log ๐Ÿ” Prototype Revision & Iteration Log
31 Day 5
Test/Present
๐Ÿงช Final Prototype User Test ๐Ÿงช Final Prototype User Test
๐Ÿ“ Iteration Log & Evidence Update ๐Ÿ“ Iteration Log & Evidence Update
๐ŸŽค Perfect Pet Parade Presentation ๐ŸŽค Perfect Pet Parade Presentation
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