Empathize Days 1–3
Day 1
Industry Treasure Hunt
Launch 90m
Day 2
Empathy Maps and Notes
Deliverable 90m
Day 3
Define Days 4–6
Day 4
POV and Systems Map
Deliverable 90m
Day 5
Day 6
Ideate Days 7–10
Day 7
Day 8
Concept Brainstorm and Sketches
Deliverable 90m
Day 9
Day 10
Prototype Days 11–15
Day 11
Prototype Iteration Sprint
Deliverable 120m
Day 12
Day 13
Testing Protocol & Feedback
Deliverable 90m
Day 14
Day 15
Test/Present Days 16–20
Day 16
Day 17
Day 18
Iterative Material Refinement
Deliverable 90m