Students will use geometric design, media art, and audience-centered storytelling to create and distribute a persuasive campaign that inspires others to care about an important issue.

Launch with two contrasting media campaigns about an issue relevant to students, then ask students to move between displays to show which message persuades them and identify why. In teams, students investigate how geometric choices—such as scale, proportion, placement, and typographic grids—shape attention and influence different audiences. They then select a school or community issue and respond to the essential question: How can we use math and art to create a persuasive message that influences others to care about an important issue? The project culminates in a public exhibition or digital campaign designed for a specific audience.

Students will investigate the essential question, “How can we use math and art to create a persuasive message that influences others to care about an important issue?” They will analyze exemplary media artworks to identify how multimodal choices, audience experience, and communication systems shape intention and persuasion. Students will apply geometry, ratios, scale, and typographic grids to design a media artwork that meets physical or cost constraints. Through audience research, critique, revision, and a public presentation, students will craft a compelling narrative and select effective formats and distribution methods for their intended audience.

Partner with a local nonprofit’s communications director or graphic designer whose current campaign addresses an issue students care about. The partner can share an authentic campaign brief, audience data, brand constraints, and examples of how geometric grids, scale, ratio, and visual hierarchy shape persuasive media. During a studio critique, the partner can help students examine, “How can we use math and art to create a persuasive message that influences others to care about an important issue?” The nonprofit can host a final pop-up exhibition or publish selected student works through its approved community channels, giving students a real audience and distribution context.

Students will create a persuasive media-art campaign about an issue they consider important, including a primary visual artwork and two coordinated formats such as a poster, social media graphic, animation, or short video. They will apply geometric methods—such as ratios, scale, grids, symmetry, and spatial constraints—to guide composition and adapt the work across formats. An artist statement and audience plan will explain the campaign’s narrative, intended audience, persuasive choices, and distribution strategy. Students will present the campaign to an authentic audience and use feedback to evaluate how effectively the art influences others to care about the issue.

Use a rubric to assess geometric accuracy and design constraints, purposeful visual and narrative choices, audience awareness, and effective use of media formats and distribution channels. Students will support their design decisions with calculations, prototypes, audience feedback, and revisions that show how geometry strengthens the persuasive message. The culminating presentation will be evaluated for its ability to influence a defined audience to care about the selected issue through an intentional multimodal experience. Students will complete a self-assessment and peer critique using rubric evidence to explain how their work addresses the essential question.