✅ Concept Choice Conference

Each team compares its revised concepts with a simple selection matrix: user need, evidence strength, clarity, and feasibility for the expo station. Teams prepare a one-minute pitch for their chosen direction, citing sources, explaining how the concept helps visitors spot persuasive techniques, and naming one remaining research question. The teacher conducts a quick milestone conference and approves teams to move to drafting only when the concept is clearly tied to audience needs and accurate evidence.