12th Grade  Project 15 weeks

Jam Session Soundwaves

Sarah F
Updated
ASE.M.Cr.01
ASE.M.Cr.03
P.M.Co.10
ASE.M.Cr.02
AG.M.P.05
+ 7 more
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The Challenge

Local music venues in Sheffield, MA, struggle to attract diverse audiences due to the limited variety of musical genres played and constrained marketing resources. This challenge affects their ability to sustain vibrant cultural contributions and connect with wider community demographics.

Challenge Question

How can our original music compositions, created by blending various genres and styles, be strategically promoted through local radio and live venues in Sheffield, MA to engage and expand diverse audience demographics?

Standards
  • [Massachusetts] ASE.M.Cr.01 - Generate and conceptualize artistic ideas and work. Generate instrumental or vocal interpretations that integrate aesthetic principles with personal style.
  • [Massachusetts] ASE.M.Cr.03 - Refine and complete artistic work. Identify musical challenges and reflect upon the advantages and disadvantages of different solutions (e.g., in playing an instrument, the ideal hand position for a difficult phrase; in singing, breath spacing in a long passage).
  • [Massachusetts] P.M.Co.10 - Synthesize and relate knowledge and personal experiences to make art. Describe how music influences one’s approach to other academic disciplines (e.g., how the physics of sound influences how one makes music).
  • [Massachusetts] ASE.M.Cr.02 - Organize and develop artistic ideas and work. Arrange pieces for multiple instruments or voices in an array of genres and styles.
  • [Massachusetts] AG.M.P.05 - Develop and refine artistic techniques and work for presentation. Lead the production and sharing of an original composition (e.g., a student leads a concert in which her work is performed).
  • [Massachusetts] AG.M.Cr.03 - Refine and complete artistic work. Refine musical pieces to extended rhythmic and harmonic ideas (e.g., composing in unusual time signatures or moving beyond I, IV, V progressions).
  • [Massachusetts] AG.M.Co.10 - Synthesize and relate knowledge and personal experiences to make art. Explain the development of one’s musicality or musical style and how it relates to a composition.
  • [Massachusetts] P.M.Cr.02 - Organize and develop artistic ideas and work. Arrange a melody for multiple instruments or voices.
Competencies
  • Express Ideas - Finalize and share my product or performance (EXI.4)
  • Express Ideas - Develop my craft (EXI.3)
  • Express Ideas - Select and develop my message (EXI.2)
  • Build Community - Develop as a multilingual (BC.4)

Learning Partners and Clients

Students will collaborate with local music venues to understand their diverse audiences and explore ways to enhance their musical offerings through innovative compositions. They will contribute to community radio segments at WSBS Radio, gaining insights into audience engagement through professional broadcast experiences. Additionally, students will partner with local musicians and cultural organizations to explore various genres and styles, enriching their creative output and expanding their musical perspectives.

Phase Outcomes

Phase Learning Outcome
Discover
I can identify the challenges facing Sheffield's local music venues and explore their root causes, engaging in hands-on activities that spark curiosity and conviction about addressing audience diversity.
Examine
I can research how different musical genres impact audience engagement and identify effective marketing strategies by examining case studies and conducting genre analysis.
Engineer
I can develop a plan to create original compositions that blend various musical styles, aiming for a diverse audience appeal, while collaborating with peers to refine our musical ideas.
Do
I can implement our blended music album at local venues, collecting feedback and data on audience reactions to assess the effectiveness of our diversity-enhancing solutions.
Share
I can share our creative journey and personal growth by presenting our music album and experiences to local communities, ensuring the presentation illustrates both our solutions and our learning reflections.