Learning Goals
Students will be able to define and justify a food truck mission statement, target customer, and brand identity based on a community need.
Students will be able to create a scale drawing of a food truck interior using area and perimeter to plan efficient workspace layout.
Students will be able to calculate unit rates, cost per serving, and cost of ingredients using a commissary data sheet.
Students will be able to determine markup, profit margin, sales tax, and discounts to set menu prices that support a profitable food truck.
Students will be able to write and interpret linear equations to model total cost and revenue and identify the break-even point.
Students will be able to collaborate to revise a food truck business model using feedback from peers and an investor-style pitch rehearsal.
Students will be able to present and defend their food truck concept, layout, and financial plan using evidence and clear communication.
Products
Individual Food Truck Business Case Portfolio
Students compile an individual portfolio proving mastery of their food truck concept, menu pricing, layout math, and break-even analysis. It includes annotated calculations, a short written rationale, and a polished one-page investor summary.
Food Truck Expo Investor Pitch and Booth Display
Teams create and present a booth-style Expo display with branding, a scale layout, menu pricing visuals, and a live investor pitch. The presentation must show collaborative decision-making and defend the business model to a panel.
Rubric
Generate a rubric to assess student work against your learning goals.
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