1-Pager
Learning Goals & Products

Learning Goals

1

Students will be able to analyze a nonprofit organization's mission, audience, and outreach barriers to determine communication needs

2

Students will be able to research and document digital marketing strategies and design choices that support nonprofit engagement

3

Students will be able to create original design and marketing materials for a nonprofit that communicate its message clearly and persuasively

4

Students will be able to revise design and marketing products using feedback from peers, teachers, and the nonprofit client

5

Students will be able to evaluate how bias, culture, and perspective affect the effectiveness of nonprofit messaging

Products

individual

Nonprofit Marketing Analysis and Design Proposal

Students produce a written and visual proposal that explains a nonprofit’s audience, communication needs, and recommended marketing approach. The product includes evidence-based rationale, a draft concept, and a revision plan grounded in client feedback.

team

Nonprofit Digital Marketing Campaign Package

Teams create a polished set of digital marketing materials tailored to the nonprofit client, such as social posts, a flyer, and a short promotional graphic set. The package is presented to the client and refined based on feedback to support real outreach goals.

Rubric
Competency Progression Rubric Competency-first rubric
Category
Learning Goal
Stage 1
Stage 2
Stage 3
Stage 4
Deeper Learning Competencies
Self Directed Learning
  • I can actively seek feedback from my teacher and peers to guide my learning process, using their insights to refine my understanding of nonprofit communication and digital marketing strategies
  • I document my progress and reflect on different creative approaches to produce compelling, culturally-informed media pieces that address the nonprofit’s mission.
  • I can gather feedback from my peers and teacher to refine my approach to the project, using it to better organize my thoughts and ideas around the artistic and digital marketing concepts
  • I use this feedback to document and adjust my strategies to ensure they effectively convey the organization's mission and engage the intended audience.
  • I can take initiative in my learning by actively using feedback from my peers, teacher, and self-reflection to enhance my digital designs for a nonprofit organization
  • I can effectively communicate the nonprofit’s mission by integrating diverse artistic styles and perspectives into my work, ensuring my media piece resonates with various audiences
  • I can document my creative process and articulate how cultural and personal influences informed my design choices, while thoughtfully refining my work to address both artistic and client needs.
  • I can independently identify and analyze the needs of a nonprofit organization by researching their mission, understanding community dynamics, and assessing communication barriers
  • I use this information to develop a sophisticated digital marketing strategy that resonates with diverse audiences
  • My solution incorporates both creative design aspects and effective communication channels, ensuring the nonprofit's visibility and engagement are significantly enhanced
  • Throughout the project, I actively seek feedback, reflect on my learning, and adjust my approach to refine my artistic work, contributing to a compelling presentation that causes audience reflection and aligns with the nonprofit's objectives.