Discover
Students will engage in an immersive experience to connect with representatives from the Nonprofit Center of the Berkshires, conducting interviews and hosting discussions to understand the real-world challenges faced by the organization, and reflecting on the importance of addressing these needs.
Days 1 - 3
15 min over capacity (135 min available across 3 days)
Conducting Interviews with Nonprofit Representatives (45 min)
Activity 45m
Developing Effective Communication Strategies
Activity 45m
Group Discussion on Insights
Activity 60m
Reflective Interview Analysis
Assessment
Examine
Students will engage with the Nonprofit Center of the Berkshires by conducting research and gathering insights about their missions and communication challenges to hone their design ideas and strategies in preparation for creating impactful marketing materials.
Days 4 - 6
30 min over capacity (135 min available across 3 days)
Community Dynamics Research Workshop
Activity 60m
Strategic Design Brainstorming
Activity 60m
Draft Communication Strategy Review
Deliverable 45m
Nonprofit Communication Strategy Report
Assessment
Engineer
Students will collaborate with their chosen nonprofit to design and produce tailored marketing materials that address specific client needs, utilizing digital tools to finalize solutions over the course of three days, incorporating feedback and refining their designs.
Days 7 - 9
120 min over capacity (135 min available across 3 days)
Digital Marketing Strategy Design
Activity 90m
Peer Feedback and Iteration
Deliverable 45m
Digital Tools Mastery Session
Activity 60m
Nonprofit Consultation and Final Adjustments
Deliverable 60m
Digital Marketing Presentation
Assessment
Do
Students will implement their digital design and marketing solutions for the nonprofit, gather data through client feedback and community engagement metrics, and analyze the effectiveness of their designs in real-world impact over three days.
Days 10 - 12
Peer Presentation Feedback
Deliverable 45m
Share
Students will present their completed design and marketing materials to the nonprofit client and a public audience, reflect on their personal growth and collaboration impact, and receive feedback to analyze how effectively their solutions have addressed the community's needs.
Days 13 - 15
Client Feedback Analysis
Activity 45m
Public Exhibition Performance
Assessment