High School Grade
Project
3 weeks
1-pager
Rubric
Competency Progression Rubric
Competency-first rubric
Learning Journey
Discover
Discover
Students will engage in an immersive experience to connect with representatives from the Nonprofit Center of the Berkshires, conducting interviews and hosting discussions to understand the real-world challenges faced by the organization, and reflecting on the importance of addressing these needs.
Days 1 - 3
15 min over capacity (135 min available across 3 days)
Examine
Examine
Students will engage with the Nonprofit Center of the Berkshires by conducting research and gathering insights about their missions and communication challenges to hone their design ideas and strategies in preparation for creating impactful marketing materials.
Days 4 - 6
30 min over capacity (135 min available across 3 days)
Engineer
Engineer
Students will collaborate with their chosen nonprofit to design and produce tailored marketing materials that address specific client needs, utilizing digital tools to finalize solutions over the course of three days, incorporating feedback and refining their designs.
Days 7 - 9
120 min over capacity (135 min available across 3 days)
Share
Share
Students will present their completed design and marketing materials to the nonprofit client and a public audience, reflect on their personal growth and collaboration impact, and receive feedback to analyze how effectively their solutions have addressed the community's needs.
Days 13 - 15
Plan
Discover
Days 1–3
Day 1
Conducting Interviews with Nonprofit Representatives (45 min)
Activity
45m
Day 2
Developing Effective Communication Strategies
Activity
45m
Group Discussion on Insights
Activity
60m
Day 3
Reflective Interview Analysis
Assessment
Examine
Days 4–6
Day 4
Community Dynamics Research Workshop
Activity
60m
Day 5
Strategic Design Brainstorming
Activity
60m
Draft Communication Strategy Review
Deliverable
45m
Day 6
Nonprofit Communication Strategy Report
Assessment
Engineer
Days 7–9
Day 7
Digital Marketing Strategy Design
Activity
90m
Peer Feedback and Iteration
Deliverable
45m
Day 8
Digital Tools Mastery Session
Activity
60m
Nonprofit Consultation and Final Adjustments
Deliverable
60m
Day 9
Digital Marketing Presentation
Assessment
Do
Days 10–12
Day 10
Day 11
Peer Presentation Feedback
Deliverable
45m
Day 12
Share
Days 13–15
Day 13
Client Feedback Analysis
Activity
45m
Day 14
Day 15
Public Exhibition Performance
Assessment
April 2026
Mon
Tue
Wed
Thu
Fri
6
Day 1
Discover
Conducting Interviews with Nonprofit Representatives (45 min)
7
Day 2
Developing Effective Communication Strategies
Group Discussion on Insights
8
Day 3
Reflective Interview Analysis
9
Day 4
Examine
Community Dynamics Research Workshop
10
Day 5
Strategic Design Brainstorming
Draft Communication Strategy Review
13
Day 6
Nonprofit Communication Strategy Report
14
Day 7
Engineer
Digital Marketing Strategy Design
Peer Feedback and Iteration
15
Day 8
Digital Tools Mastery Session
Nonprofit Consultation and Final Adjustments
16
Day 9
Digital Marketing Presentation
17
Day 10
Do
20
Day 11
Peer Presentation Feedback
21
Day 12
22
Day 13
Share
Client Feedback Analysis
23
Day 14
24
Day 15
Public Exhibition Performance