Launch
Students will launch the swap meet project by analyzing authentic market examples, practicing first customer-facing Spanish lines in mixed-language teams, and recording a starting sales conversation that will be used later to measure growth.
Day 1
🛍️ Swap Meet Snapshots
Launch 120m

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Empathy & Insights
Students will gather and synthesize evidence from authentic swap meet examples, a live market visit, and community feedback to identify what attracts customers and what assumptions they need to test before designing their own booth experience.
Days 2 - 4
🖼️ Vendor Clip Pattern Hunt
Knowledge/Skill Building 110m
🛍️ Swap Meet Observation Walk
Community Experience 120m
🧩 Customer Attraction Map
Deliverable 120m

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Script Prototype
Students will turn market research into bilingual vendor scripts and low-fidelity booth plans, test them with peers and a local vendor mentor, and revise using evidence from feedback before moving into final expo preparation.
Days 5 - 7
🗣️ Bilingual Vendor Script Sprint
Knowledge/Skill Building 120m
🛍️ Booth Sketches and User Tests
Community Experience 120m
🎥 Revised Sales Pitch Checkpoint
Assessment 120m

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Showcase
Students will present their final Mercado Vivo Expo booth to guests, rotate through market roles in authentic bilingual interactions, use digital media and display choices to support product storytelling, and complete a final growth comparison using evidence from their first and final sales conversations plus feedback from peers and the local vendor mentor.
Day 8
🛍️ Mercado Vivo Expo
Assessment 120m

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