Launch
Students will analyze humorous advertisements for ethos, logos, and pathos, then connect those persuasive moves to a new mission-funding challenge by creating a quick biome or planet pitch with an early claim and audience focus.
Day 1
πŸ“Ί Ad Detective Mission Brief
Launch 55m

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Claim And Evidence Plan
Students will take an early position on funding a mission to their biome or planet, gather and evaluate multiple sources, organize supporting and challenging evidence, draft a claim with sub-claims, and revise their argument plan through peer feedback before moving into full product development.
Days 2 - 5
🧭 Mission Claim Map
Launch 40m
πŸ”Ž Source Credibility Sort
Knowledge/Skill Building 55m
πŸ“ Ethos Logos Pathos Evidence Grid
Knowledge/Skill Building 55m
πŸ’¬ Proposal Plan Peer Critique
Deliverable 55m

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Showcase
Students will present their final mission proposal letter and group pitch to a classroom audience, defend their claim with research and rhetorical appeals, and reflect on how feedback strengthened their final work.
Day 5
🎀 Financier Pitch Day
Assessment 55m

Edit Phase

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