Launch
Launch
Students will analyze humorous advertisements for ethos, logos, and pathos, then connect those persuasive moves to a new mission-funding challenge by creating a quick biome or planet pitch with an early claim and audience focus.
Day 1
Claim And Evidence Plan
Claim And Evidence Plan
Students will take an early position on funding a mission to their biome or planet, gather and evaluate multiple sources, organize supporting and challenging evidence, draft a claim with sub-claims, and revise their argument plan through peer feedback before moving into full product development.
Days 2 - 5
Showcase
Showcase
Students will present their final mission proposal letter and group pitch to a classroom audience, defend their claim with research and rhetorical appeals, and reflect on how feedback strengthened their final work.
Day 5
Launch
Days 1–1
Day 1
πΊ Ad Detective Mission Brief
Launch
55m
Claim And Evidence Plan
Days 2–5
Day 2
π§ Mission Claim Map
Launch
40m
Day 3
π Source Credibility Sort
Knowledge/Skill Building
55m
Day 4
π Ethos Logos Pathos Evidence Grid
Knowledge/Skill Building
55m
Showcase
Days 5–5
Day 5
π€ Financier Pitch Day
Assessment
55m
π¬ Proposal Plan Peer Critique
Deliverable
55m
September 2026
Mon
Tue
Wed
Thu
Fri
21
Day 1
Launch
πΊ Ad Detective Mission Brief
22
Day 2
Claim And Evidence Plan
π§ Mission Claim Map
23
Day 3
π Source Credibility Sort
24
Day 4
π Ethos Logos Pathos Evidence Grid
25
Day 5
Showcase
π€ Financier Pitch Day
π¬ Proposal Plan Peer Critique