Learning Goals
Students will be able to investigate customer needs and define a target audience for a small business using interview and observation evidence
Students will be able to calculate product material costs and pricing for a student business using unit costs and revenue goals
Students will be able to model business sales with a linear equation using cost, price, and quantity relationships
Students will be able to create and interpret tables and graphs of sales data for a business plan
Students will be able to apply geometric design principles to create an original logo within domain and range constraints
Students will be able to justify design revisions for a product, logo, or pitch using peer, teacher, and customer feedback
Students will be able to communicate a business proposal with evidence, visuals, and clear reasoning in a Market Day pitch
Products
Individual Customer Research Brief and Prototype Sketchbook
Each student will create a research brief based on firsthand customer evidence and a prototype sketchbook that shows one testable product or logo idea. The artifact must connect user needs to a specific design decision and include revisions based on feedback.
Market Day Business Pitch Board with Final Product and Financial Model
Teams will produce a shared problem statement, a higher-fidelity prototype or product, and a stakeholder-facing pitch board for Market Day. The board must show how individual research informed the final design, branding, and profit plan.
No rubric has been generated yet.