📊 User-Need Decision Matrix

Teams create a simple decision matrix listing their top 5 concepts across the top and 4–5 user-derived criteria down the side (e.g., reduces fear of danger, maximizes thrill, scientifically feasible, clear persuasive appeal). Criteria are weighted toward user desirability. Teams score each concept, calculate totals, and select their top 2–3 ideas based on evidence rather than preference.