Knowledge/Skill Building
🧠 Affinity Mapping Interview Quotes
Submission Required
Students transfer direct quotes and observations from at least two user interviews onto sticky notes (one insight per note). In small groups, they cluster notes into themes (e.g., "confused about technique," "strong emotional reaction to warm colors," "wants to zoom in on texture"). Groups label each cluster and identify one surprising insight that challenges their assumptions about how viewers experience close-up succulent art.
Plan day
Day 2
Duration
20 min
Grouping
Small Group
Steps
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