Students will investigate how advertising influences food choices by conducting real interviews, documenting user insights, and creating an empathy map grounded in evidence to guide the design of a healthy food advertisement.

Students will synthesize their healthy food user interview data into clear patterns and craft an evidence-based "How Might We" problem statement that guides their advertising design decisions.

Students will generate a wide range of advertising concepts for their healthy food campaign, using their user interview data and 'How Might We' statements to explore multiple persuasive approaches before selecting top concepts to prototype.

Students will create low- and higher-fidelity prototypes of their healthy food advertisements and documentary segments, test them with real users, and revise based on documented feedback to strengthen accuracy, creativity, and persuasive impact.

Students will conduct a final round of authentic user testing on their healthy food ads, refine their documentary and poster messaging based on evidence, and present their Community Nutrition Campaign during Nutrition Celebration Day to peers and invited nutritionists and chefs, clearly tracing design decisions back to user research and iteration.