✅ Choose & Storyboard Top Concepts

Teams review all brainstorms and individual sketches. Using a simple picture-based decision chart (happy face = helps users a lot, dollar sign = affordable, truck icon = easy to distribute), teams evaluate ideas against user needs and product market understanding. They select their top 2–3 concepts and create a large storyboard showing step-by-step how a real user moves from farm → store → table using the solution, labeling how it addresses wants vs. needs and pricing.