Future Marketplace Concepts

Teams synthesize user insights from the ideation phase to outline futurism-inspired business ideas. They produce brainstorming documentation (quantity over quality), concept sketches or storyboards illustrating user experiences, and a feasibility/impact matrix that weighs desirability, viability, and feasibility. Each team identifies their Top 3 concepts with a clear rationale that connects user benefits to community needs and future trends. The deliverable includes empathy artifacts (interview notes, personas, journey maps) and notes from user feedback gathered with community partners to show how ideas address real people’s needs. This work prepares students for prototyping and testing in the next phase and will be shared at the Future Market preview.