Deliverable
Empathy Mapping Workshop
Collaboration
Effective Communication
Critical Thinking & Problem Solving
Self Directed Learning
MA:Pr5.1.i.a
MA:Pr5.1.ii.a
MA:Cr2.1.iii
Assessment
Exhibition
Critique and Revision
Submission Required
Deliverable activity: Synthesize insights from at least 3 interviews into empathy artifacts. In your small group, create empathy maps and draft a simple user journey map that highlights user needs, pain points, and moments of friction. Use these artifacts to surface opportunities and prepare to share findings with the class for feedback and planning your next iteration.
Plan day
Day 3
Duration
90 min
Grouping
Small Group
Steps
10 steps
Lesson plan
10 steps · 90 min| # | What teachers do |
|---|---|
| 1 | Introduction and overview of empathy mapping. (10 min) |
| 2 | Review results from the previous activity 'Meet Real Users'. Analyze findings with your group. (20 min) |
| 3 | Introduce the empathy map template and explain each section: Say, Think, Do, Feel. (10 min) |
| 4 | Individually, review interview notes and identify key insights, needs, and pain points. (30 min) |
| 5 | Collaboratively create an empathy map by filling in the sections with insights from interviews. (40 min) |
| 6 | Draft a simple user journey map highlighting user needs, pain points, and moments of friction. (40 min) |
| 7 | Facilitate a gallery walk to view and provide peer feedback on empathy maps and user journeys. (40 min) |
| 8 | Reflection: Write a short paragraph about what you learned from creating the empathy maps. (10 min) |
| 9 | Class discussion on common themes and insights discovered during the gallery walk. (30 min) |
| 10 | Plan next steps for iteration and refinement based on feedback received. (40 min) |
Preparation (4 items)
- Prepare empathy map templates and user journey map templates for each group.
- Set up materials for the gallery walk, ensuring space for display.
- Ensure all participants have access to their interview notes and any necessary materials for documentation.
- Prepare an overview presentation to introduce key concepts of the empathy map.
Student-facing instructions
Today, your task is to synthesize insights from interviews into empathy maps and user journey maps. First, review the findings from your user interviews. Using the template provided, create an empathy map with your group by categorizing the insights into the sections: Say, Think, Do, and Feel. Next, draft a user journey map that identifies user needs and moments of friction. Share your work with the class during the gallery walk, and participate actively in giving and receiving feedback. Reflect on your experience and plan how you'll iterate on your work.