Deliverable
Document User Insights
Effective Communication
Self Directed Learning
Content Expertise
Critical Thinking & Problem Solving
Core Content
Community Partners
Submission Required
Using your field notes, interview notes (minimum three interviews), and observation records, independently create empathy maps and journey maps that illuminate users’ needs, goals, pain points, and cultural connections. Compile these artifacts into a digital portfolio and include a brief reflection on how these insights will shape your upcoming YouTube videos.
Plan day
Day 2
Duration
180 min
Grouping
Individual
Steps
7 steps
Lesson plan
7 steps · 180 min| # | What teachers do |
|---|---|
| 1 | Introduction to the Activity: Discuss the importance of documenting user insights and its impact on storytelling. (10 min) |
| 2 | Review Field Notes and Observation Records: Spend time reviewing your notes to identify key insights and patterns. (25 min) |
| 3 | Conduct Interviews: Schedule and engage in at least three interviews with local business owners, focusing on empathetic listening and gathering narratives about cultural significance. (80 min) |
| 4 | Synthesizing Insights: Begin creating empathy maps and journey maps by synthesizing information gathered from interviews and observations. (50 min) |
| 5 | Reflection Writing: Write a brief reflection on how these insights will shape your upcoming videos. (25 min) |
| 6 | Compile Digital Portfolio: Assemble all empathy and journey maps, interview notes, and reflections into a digital portfolio. (50 min) |
| 7 | Gallery Walk: Facilitate a gallery walk where you review peers' portfolios and provide feedback. (30 min) |
Preparation (1 item)
- Set up interview appointments with at least three local business owners.
Student-facing instructions
Your task is to document user insights by creating empathy maps and journey maps based on your field notes, interviews, and observations. You will need your interview notes and observation records ready. Start by reviewing these resources to identify key insights. Conduct interviews to practice empathetic listening and gather narratives from local business owners. Synthesize these insights to create empathy and journey maps, reflecting on your findings. Compile your maps and notes into a digital portfolio, and complete the activity by sharing feedback during a gallery walk.