You will conduct research and interviews with clients and professionals to gain insight into their values and pain points, enabling you to build an empathetic understanding for the marketing portfolio you will create.

You will refine and synthesize your research to craft a compelling problem statement that centers on creating an effective marketing campaign, incorporating insights from your internship experiences and aligning with the essential question of successful portfolio creation.

You will brainstorm various innovative marketing strategies by collaborating with peers, resolving conflicts, and exercising shared decision-making to co-create solution possibilities that incorporate your marketing agency insights and align with the essential question of building a successful portfolio.

You will develop a prototype for your marketing campaign by creating initial designs and concepts, gathering feedback from peers and mentors, and refining your work based on insights gained, ensuring it aligns with the brand story and values you aim to represent.

You will present your final marketing portfolio and business campaign to stakeholders and community partners for feedback during the 'Festival Del Sol,' ensuring your work empathizes with the audience and reflects the brand story effectively.