You will conduct detailed research into various target audiences by engaging in interviews, surveys, and case studies to gather insights on consumer behavior, preferences, and cultural influences on marketing strategies.

You will analyze your collected marketing examples, synthesizing key insights to formulate a clear problem statement that defines the core challenge your brand campaign will address, incorporating cultural context considerations.

You will brainstorm and sketch multiple innovative marketing strategies, incorporating diverse cultural contexts and visual design elements, and work collaboratively with peers to refine ideas during feedback sessions with local community partners.

You will create and test your preliminary marketing campaign prototypes, using tools like Canva and Adobe Illustrator, conduct peer reviews and integrate community partner feedback to iterate and refine solutions before your mid-project showcase.

You will present your finalized marketing campaigns to community stakeholders in a live exhibition, articulating your strategic choices and receiving real-time feedback to validate the effectiveness and adaptability of your solutions in real-world contexts.