Students will launch the partnership project by experiencing the client context, unpacking the design challenge, and documenting initial evidence, assumptions, and project expectations that will guide later research and prototyping.

Students will gather firsthand evidence from Blue Chip Farms and related professionals, test their assumptions against real observations and interviews, and turn raw notes into empathy artifacts that define stakeholder needs before concept development begins.

Students will turn field research into a focused design brief, generate multiple evidence-based concepts, build low-fidelity promotional prototypes, and improve them through peer critique and partner feedback before advancing to refined development.

Students will refine one selected promotional direction into a higher-fidelity prototype, validate it with fresh user feedback, and prepare a stakeholder-facing narrative that shows how evidence, critique, revision, and design tradeoffs shaped the work.

Students will present their stakeholder-ready promotional experiences to authentic audiences, explain how research and iteration shaped their design decisions, gather final external feedback, and complete a concise reflective assessment about partnership assumptions, messaging choices, collaboration, and next-step improvements.