Project Launch: Ad Detective Exploration - Students collaborate in small groups to explore a diverse range of advertisements, identifying persuasive elements such as hooks and media formats. Community partners share insights and real-world examples. (30 min)

Introduction to Open/Closed Questions - Explicit teaching of open and closed questions using interactive activities. Students practice forming questions and engage in group discussions to deepen understanding. (40 min)

Persuasive Language Workshop - Students engage in hands-on activities to explore descriptive vocabulary and elaborative synonyms. They practice expanding sentences and organizing expression in persuasive contexts. (35 min)

Analyzing Media Formats - Students examine different media formats, discussing how each influences persuasive communication. They categorize information based on similarities and differences. (35 min)

Community Partner Presentation - Invite parents and school marketing team members to discuss persuasive communication in their industries. Students ask open/closed questions to gain deeper insights. (30 min)

Reflection and Feedback Session - Students reflect on their learning journey so far, sharing insights with peers and receiving feedback. They track progress and set goals for the upcoming weeks. (40 min)

Media Analysis Workshop - Students work in pairs to analyze a range of media advertisements, identifying persuasive techniques and comparing media formats. They discuss the impact of sequencing and timelines. (35 min)

Critique Session - Students present their findings from the media analysis to the class and receive peer feedback. Focus on identifying strengths and areas for improvement in their analysis. (35 min)

Hook Development Activity - Students brainstorm and develop a variety of hooks for their own advertisements, using descriptive vocabulary and tier 2 language. They practice engaging the audience effectively. (35 min)

Persuasive Speech Practice - Students draft and rehearse persuasive speeches to accompany their advertisements, incorporating feedback from peers to refine their language and delivery. (35 min)

Community Partner Feedback - Invite community partners to review students' draft advertisements and speeches, offering real-world insights and feedback on persuasive effectiveness. Students ask questions and engage in discussions. (30 min)

Reflection and Goal Setting - Students reflect on feedback received, set personal learning goals for the next phase, and track their progress using a progression tracker. They share reflections in small groups. (40 min)

Media Creation Workshop: Developing Concepts - Students brainstorm and refine ideas for their first media piece, focusing on the persuasive techniques and hooks they plan to use. They outline their project with a focus on sequencing and compare/contrast elements. (35 min)

Drafting Persuasive Content - In pairs, students begin drafting the content for their media piece, incorporating descriptive vocabulary and elaborative synonyms to enhance persuasive impact. Peer feedback sessions are included to refine ideas. (35 min)

Peer Review and Revision - Students present their prototypes to peers for constructive feedback, focusing on clarity, engagement, and effectiveness of persuasive techniques. Time is allocated for revisions based on feedback. (30 min)

Final Touches and Rehearsal - Students finalize their media projects, ensuring all components align with their persuasive goals. They practice presenting their work, focusing on effective communication and storytelling techniques. (35 min)

Reflection and Exhibition Preparation - Students reflect on their learning journey, documenting their process and progress. They prepare for the exhibition, organizing their presentation and anticipating questions from the audience. (35 min)