Students will collaboratively design and implement a marketing campaign that highlights sustainable practices in greenhouse agriculture, specifically focusing on annual bedding plants. By engaging in a hands-on, real-world project, students will apply scientific concepts of photosynthesis and carbon cycling to develop innovative strategies that address community needs and promote environmental awareness. This project will foster critical thinking, self-directed learning, and an academic mindset as students navigate the complexities of consumer behavior and market trends to create impactful, community-focused solutions.
Learning goals
Students will develop and implement innovative marketing strategies to promote sustainable practices in greenhouse agriculture, enhancing consumer awareness and demand for eco-friendly annual bedding plants. They will utilize digital tools to create and present marketing campaigns, integrating feedback to refine their communication and strategic skills. Through critical reflection and peer collaboration, students will deepen their understanding of photosynthesis and its role in carbon cycling, aligning their projects with real-world environmental and community contexts.
Standards
[Next Generation Science Standards] HS-LS1-5 - Use a model to illustrate how photosynthesis transforms light energy into stored chemical energy.
[Next Generation Science Standards] HS-LS1-5 - Use a model to illustrate how photosynthesis transforms light energy into stored chemical energy.
[Next Generation Science Standards] HS-LS2-5 - Develop a model to illustrate the role of photosynthesis and cellular respiration in the cycling of carbon among the biosphere, atmosphere, hydrosphere, and geosphere.
Competencies
Self Directed Learning - Students use teacher and peer feedback and self-reflection to monitor and direct their own learning while building self knowledge both in and out of the classroom.
Academic Mindset - Students establish a sense of place, identity, and belonging to increase self-efficacy while engaging in critical reflection and action.
Critical Thinking & Problem Solving - Students consider a variety of innovative approaches to address and understand complex questions that are authentic and important to their communities.
Products
Students will collaboratively design and develop a comprehensive marketing campaign that includes digital advertisements, social media content, and promotional materials highlighting sustainable practices in greenhouse agriculture. They will create visual models and infographics to illustrate the process of photosynthesis and its impact on carbon cycling, integrating scientific concepts into their marketing strategies. Additionally, students will produce a reflective portfolio documenting their project development, feedback received, and personal growth in self-directed learning and critical thinking.
Launch
Kick off the project with a 'Creative Campaign Hackathon,' where students form teams to brainstorm and prototype marketing strategies using digital tools. Invite local greenhouse agriculture experts to share insights on sustainable practices, providing students with real-world context and inspiration. Encourage rapid idea generation and collaboration, with immediate feedback from peers and mentors to refine their concepts.
Exhibition
Students will host a "Greenhouse Marketing Expo" where they showcase their innovative marketing campaigns to the school community and local stakeholders. Each group will set up an interactive booth featuring their campaign materials, digital presentations, and models illustrating the science behind sustainable greenhouse practices. Attendees will have the opportunity to engage with students, ask questions, and provide feedback on the effectiveness and creativity of the campaigns. This event will also include a panel discussion with local experts in sustainable agriculture, allowing students to gain further insights and network with professionals in the field.
