Students start with a mystery-message gallery walk. They read three versions of the same city announcement and guess which one would work best for each audience. Before the walk, the teacher preteaches ethos, pathos, and logos with gestures, examples, and quick turn-and-talks. Students then work in pairs or trios to choose a community audience they care about, such as families, teens, neighbors, or business owners. They analyze which rhetorical appeal is strongest for each audience and write a quick claim-evidence-response explaining why. Next, they revise one city announcement for their chosen audience and add a simple visual that matches the message. A city communications staff member can share how public announcements change for different groups. Students get peer and teacher feedback, revise again, and finish with a city-ready announcement toolkit that includes revised messages, visuals, and a short guide for choosing the best rhetorical appeal for an audience.