🎨 Three Campaign Concept Sketches

Using their design brief and message planner, students create 3 distinct campaign concepts with different message angles, visuals, and communication channels such as a poster, welcome packet page, or QR-linked audio/video message. Concepts must show quick sketches, a slogan or headline, a key expectation, and how evidence shaped the idea. This is low-fidelity concept work, not polished design, so students focus on variety and traceable reasoning.