📊 User-Need Decision Matrix

Teams create a simple decision matrix with 3–4 criteria drawn directly from user research (e.g., “easy to tell quote vs. inference,” “fun to use,” “clear connection to main idea”). They score their top 5 ideas from 1–5 for each criterion and calculate totals. Teams discuss results and select their top 2–3 concepts, justifying their choices with specific user quotes and text evidence needs.