Deliverable
Portfolio of Brand Directions
Product
Exhibition
Reflection
Core Content
Community Partners
Essential Question
Submission Required
Individually assemble a concise concept portfolio with refined branding directions for your top ideas. Include the empathy artifacts, a brief user testing plan, implementation steps, and a one page summary suitable for the exhibition and feedback session. Prepare to present and discuss your approach with peers and mentors.
Plan day
Day 7
Duration
60 min
Grouping
Individual
Steps
9 steps
Lesson plan
9 steps · 60 min| # | What teachers do |
|---|---|
| 1 | [30] Introduction and review the project goals, emphasizing the essential question of entrepreneurship. |
| 2 | [60] Conduct a brainstorming session for creative brand ideas, focusing on logo design and signage concepts that reflect business values and community outreach goals. |
| 3 | [45] Sketch initial designs of logos and business signage. Consider feedback and insights previously gained from Por Vida Cafe. |
| 4 | [60] Develop branding direction, and refine designs using digital tools, ensuring alignment with entrepreneurial goals and potential community impact. |
| 5 | [30] Prepare empathy artifacts by considering community and customer needs and perspectives in the branding concepts. |
| 6 | [45] Create a brief user testing plan to solicit feedback and evaluate your branding concepts. |
| 7 | [45] Assemble a concise concept portfolio including refined branding directions and empathy artifacts. |
| 8 | [45] Draft a one-page summary for exhibition purposes at the Festival Del Sol, ensuring it's engaging and informative. |
| 9 | [60] Share and discuss your approach with peers and mentors, gathering constructive feedback to further refine your portfolio. |
Preparation (1 item)
- Prepare materials including sketching paper, digital tools (e.g., graphic design software), and guidelines for portfolio creation.
Student-facing instructions
Your task is to brainstorm and develop a brand concept for your coffee cart. You will create draft designs for logos and signage, refine these designs digitally, and prepare user testing plans. Assemble your ideas into a concise concept portfolio with empathy artifacts and a one-page summary suitable for exhibition. Gather and integrate feedback from peers and mentors.