High School Grade
Project
5 weeks
1-pager
Prototype
Prototype
You will create a prototype of your coffee cart, incorporating your brand design and community outreach goals, and prepare to test your business concept at local San Diego events with input from Por Vida Cafe experts to refine your approach and build confidence for the exhibition at Festival Del Sol.
Days 11 - 15
Test/Present
Test/Present
You will present your coffee cart business model and branding to community stakeholders and at Festival Del Sol, engage in meaningful dialogue to receive constructive feedback, and document the entire experience through a reflection video to consolidate your learning journey.
Days 16 - 20
Empathize
Days 1–3
Day 1
Meet Real Coffee Lovers
Launch
60m
Day 2
Stakeholder Mapping and Problem Framing
Knowledge/Skill Building
60m
Day 3
Brand Values to Logo Concepts
Knowledge/Skill Building
60m
Define
Days 4–6
Day 4
Frame Problem and POV
Deliverable
90m
Day 5
Brand Identity Sketches for Your Coffee Cart
Knowledge/Skill Building
60m
Day 6
Audience Research & Signage Messaging
Knowledge/Skill Building
60m
Ideate
Days 7–10
Day 7
Portfolio of Brand Directions
Deliverable
60m
Day 8
Brand Identity Deep Dive: Logo and Palette
Knowledge/Skill Building
60m
Day 9
Signage Design and Cart Graphics Mockups
Knowledge/Skill Building
60m
Day 10
Community Outreach Plan with Por Vida Cafe
Knowledge/Skill Building
60m
Prototype
Days 11–15
Day 11
Operations Sprint: Menu, Pricing, and Flow
Knowledge/Skill Building
60m
Day 12
Pilot Readiness: Testing Plan and Data Toolkit
Knowledge/Skill Building
60m
Day 13
User Testing Documentation
Deliverable
90m
Day 14
Branding Build: Logo & Signage Refinement
Knowledge/Skill Building
60m
Day 15
Identify Target Market & Value Prop
Knowledge/Skill Building
60m
Test/Present
Days 16–20
Day 16
Pricing & Budgeting Basics
Knowledge/Skill Building
60m
Day 17
Cart Ops: Layout, Safety & SOPs
Knowledge/Skill Building
60m
Day 18
Cart Mock-up & Ops
Deliverable
75m
Day 19
Empathize with Customers: Conduct Interviews
Knowledge/Skill Building
60m
Day 20
Design Brand Identity: Logo and Signage
Knowledge/Skill Building
60m
June 2026
Mon
Tue
Wed
Thu
Fri
1
Day 1
Empathize
Meet Real Coffee Lovers
2
Day 2
Stakeholder Mapping and Problem Framing
3
Day 3
Brand Values to Logo Concepts
4
Day 4
Define
Frame Problem and POV
8
Day 5
Brand Identity Sketches for Your Coffee Cart
9
Day 6
Audience Research & Signage Messaging
10
Day 7
Ideate
Portfolio of Brand Directions
11
Day 8
Brand Identity Deep Dive: Logo and Palette
15
Day 9
Signage Design and Cart Graphics Mockups
16
Day 10
Community Outreach Plan with Por Vida Cafe
17
Day 11
Prototype
Operations Sprint: Menu, Pricing, and Flow
18
Day 12
Pilot Readiness: Testing Plan and Data Toolkit
22
Day 13
User Testing Documentation
23
Day 14
Branding Build: Logo & Signage Refinement
24
Day 15
Identify Target Market & Value Prop
25
Day 16
Test/Present
Pricing & Budgeting Basics
July 2026
Mon
Tue
Wed
Thu
Fri
29
Day 17
Cart Ops: Layout, Safety & SOPs
30
Day 18
Cart Mock-up & Ops
1
Day 19
Empathize with Customers: Conduct Interviews
2
Day 20
Design Brand Identity: Logo and Signage