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High School Grade  Project 5 weeks

Brewpreneurs on Wheels: San Diego Edition!

Leo R
Feb 5, 2026
Updated Feb 6, 2026
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Purpose

Starting a coffee cart business serves as a dynamic, real-world project where you gain firsthand insights into entrepreneurship, from brand creation to community engagement. By documenting your journey through vlogs and reflections, you chronicle not only your learning progression but also your contributions to the community by donating profits to charity. Through hands-on experience and mentorship from established professionals, you are positioned to understand the multifaceted nature of business ownership, including challenges and successes, ultimately preparing you for a future in entrepreneurship.

Learning goals

You'll explore the key components of entrepreneurship, such as market research, brand development, and operational logistics, while gaining skills in graphic design and digital storytelling. Develop proficiency in financial management and community engagement through practical experiences at local events. Enhance critical thinking and problem-solving abilities by iterating your business model based on feedback from community partners and industry professionals.

Products

Transform your innovative ideas into reality by developing and launching your coffee cart at local San Diego events. Engage with the community, sell coffee, and gain firsthand business insights. This tangible product will serve as a platform to connect with potential partners and gather valuable feedback to refine your entrepreneurial approach. Document each event and interaction to enrich your digital portfolio, capturing the essence of your real-world business journey.

Launch

Kick off your project with a dynamic 'San Diego Coffee Crawl', where you visit thriving coffee carts and pop-ups to understand their operations, branding, and customer interaction. Engage with business owners during the crawl to gather valuable insights and explore different business models that can inspire your venture. Use this opportunity to network, ask questions, and capture the unique aspects of the local coffee scene to inform the launch of your own business.

Exhibition

Host a community event where you set up your coffee cart at a local venue, inviting peers, family, mentors, and community members to experience your brand and coffee offerings. Arrange interactive stations showcasing your digital portfolio, logo designs, and vlogs, offering behind-the-scenes insights into your entrepreneurial journey. Facilitate guided tastings where attendees can sample your coffee blends and engage in Q&A sessions to discuss your process, successes, and future business aspirations.

Plan
By Phase By Day Calendar
Empathize Define Ideate Prototype Test/Present
Empathize
You will conduct interviews and surveys with potential customers and community partners like Por Vida Cafe to uncover their coffee preferences, buying habits, and values, which will shape your coffee cart brand and business strategy.
Days 1 - 3
Meet Real Coffee Lovers
Launch 60m
Empathize with Customers: Conduct Interviews
Knowledge/Skill Building 60m
Design Brand Identity: Logo and Signage
Knowledge/Skill Building 60m
No activities have been added to this phase yet.

Edit Phase

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Define
You will distill your research insights to craft a clear and compelling problem statement for your coffee cart business journey, aligning your objectives with community impact and entrepreneurial growth.
Days 4 - 6
Stakeholder Mapping and Problem Framing
Knowledge/Skill Building 60m
Brand Values to Logo Concepts
Knowledge/Skill Building 60m
Frame Problem and POV
Deliverable 90m
Brand Identity Sketches for Your Coffee Cart
Knowledge/Skill Building 60m
No activities have been added to this phase yet.

Edit Phase

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Ideate
You will brainstorm a wide array of creative ideas for your coffee cart's brand, products, and community engagement, leveraging feedback from Por Vida Cafe and local mentors to envision unique approaches that address real-world business opportunities and challenges.
Days 7 - 10
Audience Research & Signage Messaging
Knowledge/Skill Building 60m
Portfolio of Brand Directions
Deliverable 60m
No activities have been added to this phase yet.

Edit Phase

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Prototype
You will create a prototype of your coffee cart, incorporating your brand design and community outreach goals, and prepare to test your business concept at local San Diego events with input from Por Vida Cafe experts to refine your approach and build confidence for the exhibition at Festival Del Sol.
Days 11 - 15
Brand Identity Deep Dive: Logo and Palette
Knowledge/Skill Building 60m
Signage Design and Cart Graphics Mockups
Knowledge/Skill Building 60m
Community Outreach Plan with Por Vida Cafe
Knowledge/Skill Building 60m
Operations Sprint: Menu, Pricing, and Flow
Knowledge/Skill Building 60m
Pilot Readiness: Testing Plan and Data Toolkit
Knowledge/Skill Building 60m
User Testing Documentation
Deliverable 90m
No activities have been added to this phase yet.

Edit Phase

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Test/Present
You will present your coffee cart business model and branding to community stakeholders and at Festival Del Sol, engage in meaningful dialogue to receive constructive feedback, and document the entire experience through a reflection video to consolidate your learning journey.
Days 16 - 20
Branding Build: Logo & Signage Refinement
Knowledge/Skill Building 60m
Identify Target Market & Value Prop
Knowledge/Skill Building 60m
Pricing & Budgeting Basics
Knowledge/Skill Building 60m
Cart Ops: Layout, Safety & SOPs
Knowledge/Skill Building 60m
Cart Mock-up & Ops
Deliverable 75m
No activities have been added to this phase yet.

Edit Phase

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Empathize Days 1–3
Day 1
Meet Real Coffee Lovers
Launch 60m
Day 2
Stakeholder Mapping and Problem Framing
Knowledge/Skill Building 60m
Day 3
Brand Values to Logo Concepts
Knowledge/Skill Building 60m
Define Days 4–6
Day 4
Frame Problem and POV
Deliverable 90m
Day 5
Brand Identity Sketches for Your Coffee Cart
Knowledge/Skill Building 60m
Day 6
Audience Research & Signage Messaging
Knowledge/Skill Building 60m
Ideate Days 7–10
Day 7
Portfolio of Brand Directions
Deliverable 60m
Day 8
Brand Identity Deep Dive: Logo and Palette
Knowledge/Skill Building 60m
Day 9
Signage Design and Cart Graphics Mockups
Knowledge/Skill Building 60m
Day 10
Community Outreach Plan with Por Vida Cafe
Knowledge/Skill Building 60m
Prototype Days 11–15
Day 11
Operations Sprint: Menu, Pricing, and Flow
Knowledge/Skill Building 60m
Day 12
Pilot Readiness: Testing Plan and Data Toolkit
Knowledge/Skill Building 60m
Day 13
User Testing Documentation
Deliverable 90m
Day 14
Branding Build: Logo & Signage Refinement
Knowledge/Skill Building 60m
Day 15
Identify Target Market & Value Prop
Knowledge/Skill Building 60m
Test/Present Days 16–20
Day 16
Pricing & Budgeting Basics
Knowledge/Skill Building 60m
Day 17
Cart Ops: Layout, Safety & SOPs
Knowledge/Skill Building 60m
Day 18
Cart Mock-up & Ops
Deliverable 75m
Day 19
Empathize with Customers: Conduct Interviews
Knowledge/Skill Building 60m
Day 20
Design Brand Identity: Logo and Signage
Knowledge/Skill Building 60m

June 2026

Mon
Tue
Wed
Thu
Fri
1 Day 1
Empathize
Meet Real Coffee Lovers
2 Day 2
Stakeholder Mapping and Problem Framing
3 Day 3
Brand Values to Logo Concepts
4 Day 4
Define
Frame Problem and POV
8 Day 5
Brand Identity Sketches for Your Coffee Cart
9 Day 6
Audience Research & Signage Messaging
10 Day 7
Ideate
Portfolio of Brand Directions
11 Day 8
Brand Identity Deep Dive: Logo and Palette
15 Day 9
Signage Design and Cart Graphics Mockups
16 Day 10
Community Outreach Plan with Por Vida Cafe
17 Day 11
Prototype
Operations Sprint: Menu, Pricing, and Flow
18 Day 12
Pilot Readiness: Testing Plan and Data Toolkit
22 Day 13
User Testing Documentation
23 Day 14
Branding Build: Logo & Signage Refinement
24 Day 15
Identify Target Market & Value Prop
25 Day 16
Test/Present
Pricing & Budgeting Basics

July 2026

Mon
Tue
Wed
Thu
Fri
29 Day 17
Cart Ops: Layout, Safety & SOPs
30 Day 18
Cart Mock-up & Ops
1 Day 19
Empathize with Customers: Conduct Interviews
2 Day 20
Design Brand Identity: Logo and Signage
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Activities
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