Marketing Magic: Intern to Innovator

High School Grade Project 5 weeks

Marketing Magic: Intern to Innovator

Khloe H

Content Expertise

Effective Communication

Critical Thinking & Problem Solving

Collaboration

Academic Mindset

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Purpose

In this senior project, you will delve into the dynamic world of marketing through a hands-on internship, where you will be tasked with creating a comprehensive portfolio that highlights key marketing processes and campaigns. Your primary goal is to develop skills crucial to representing a brand's values, story, and character through innovative business campaigns. This experiential learning opportunity will deepen your understanding of marketing as you engage with community partners, collaborate with mentors, and present your findings to audiences during milestone events such as the “Festival Del Sol.” Throughout the project, you will self-assess and refine your skills, preparing you for a successful future in the marketing field.

Learning goals

Develop a robust understanding of marketing principles, including skills necessary for campaign creation and execution, through hands-on experiences at your internship. Build effective communication skills by presenting your portfolio and campaigns, receiving feedback, and reflecting on your progress. Engage in critical thinking and problem-solving to address complex marketing challenges presented by the businesses you work with. Collaborate meaningfully with peers, mentors, and community partners to co-design impactful projects and assume leadership roles. Strengthen your academic mindset by reflecting on your growth in understanding business campaign statistics and have your contributions culminate in a public exhibition.

Competencies

Content Expertise - Students develop key competencies, skills, and dispositions with ample opportunities to apply knowledge and engage in work that matters to them.
Effective Communication - Students practice listening to understand, communicating with empathy, and share their learning through exhibiting, presenting and reflecting on their work.
Critical Thinking & Problem Solving - Students consider a variety of innovative approaches to address and understand complex questions that are authentic and important to their communities.
Collaboration - Students co-design projects with peers, exercise shared-decision making, strengthen relational agency, resolve conflict, and assume leadership roles.
Academic Mindset - Students establish a sense of place, identity, and belonging to increase self-efficacy while engaging in critical reflection and action.

Products

Develop a professional marketing portfolio that showcases the campaigns and business work completed during the internship. Throughout the project, create a detailed magazine that highlights your journey, challenges faced, and the successes of each campaign, reflecting on how these experiences align with the business's values. Include engaging content such as campaign strategies, brand storytelling elements, and statistical analyses of campaign effectiveness.

Launch

Begin your internship experience with a visit to the marketing agency, where you will meet the team and learn about the company's mission, values, and ongoing campaigns. Engage in a brainstorming session with your agency mentor to outline goals for your project, including the creation of a marketing portfolio and campaign. Schedule interviews with experienced marketers within the agency to gain insights into their career journeys and best practices, which will inform your work.

Exhibition

Present your marketing portfolio and campaign projects at the Festival Del Sol exhibition in March, where you will have a platform to showcase your learning journey and professional growth. Share detailed insights about your experience, including challenges overcome and innovative solutions developed during your marketing internship. Include live demonstrations or interactive elements to engage your audience and encourage dialogue about your findings and conclusions with peers and visitors. Display your analytical skills by discussing campaign effectiveness statistics and how they reflect your understanding of the marketing field. Collaborate with your mentor to refine your presentation and ensure you effectively communicate the brand story and values you have crafted throughout the project.

Rubric

Competency Progression Rubric Competency-first rubric

Category	Learning Goal	Stage 1	Stage 2	Stage 3	Stage 4
Deeper Learning Competencies	Content Expertise	I can clearly define and communicate the mission and values of the marketing agency and articulate how these align with the goals of my project Through observation and thoughtful listening during team meetings and interviews, I gather insights that help me outline basic elements for a successful marketing campaign, identifying initial strategies to create a foundation for my portfolio.	I can recognize and explain key marketing principles by identifying and describing successful elements in existing campaigns, showing my initial understanding through detailed notes and discussions during brainstorming sessions with my mentor.	I can effectively apply marketing principles during my internship by developing a comprehensive portfolio that showcases several successful campaigns and reflects the brand's story and values I demonstrate my knowledge by including detailed strategic elements and analyzing the effectiveness of each campaign, articulating how these align with the company's goals and values.	I can expertly design and present a comprehensive marketing portfolio that showcases insightful analyses and innovative strategies developed during my internship I efficiently integrate brand storytelling elements with statistical data to clearly communicate campaign effectiveness and successes, demonstrating a deep understanding of marketing principles.
Deeper Learning Competencies	Effective Communication	I can actively listen and engage in conversations with my mentor and peers during brainstorming sessions, asking insightful questions to clarify goals and ideas for my project I can clearly present my initial thoughts and findings about the marketing campaigns I've observed, using examples to support my points and seeking feedback to improve my understanding and approach.	I can effectively listen to understand the perspectives and experiences shared by marketers during my internship interviews In my presentation at the Festival Del Sol, I communicate my project insights by clearly explaining the brand story and marketing strategies I developed, demonstrating empathy in connecting with my audience I ensure that my reflection includes actionable feedback, which allows me to continually refine my communication skills.	I can clearly articulate my insights and experiences from the internship, making connections between the marketing concepts I've learned and the campaigns I've worked on My presentation includes engaging elements that captivate my audience, allowing me to effectively share my journey and encourage meaningful dialogue.	I can confidently share my marketing portfolio and campaign projects at the Festival Del Sol, using clear and engaging language to explain my ideas I connect with my audience by answering questions, listening to their feedback, and using interactive elements to make my presentation memorable I work collaboratively with my mentor to polish my presentation, ensuring I effectively express the brand story and values I shaped during my internship.
Deeper Learning Competencies	Critical Thinking & Problem Solving	I explore diverse marketing strategies by evaluating campaign case studies and actively engage with my mentors to enhance my ability to identify potential solutions to complex marketing challenges I assess different approaches and demonstrate my understanding through thoughtful analysis, discussing my learning journey and ideas during team brainstorming sessions.	I can identify marketing challenges during my internship experience and start developing innovative strategies to address them by brainstorming with my mentor and team members I actively seek feedback from seasoned marketers and reflect on these insights to refine my approach, demonstrating my understanding of complex marketing concepts.	I can apply critical thinking and problem-solving skills by analyzing marketing challenges from my internship, proposing practical solutions, and illustrating how these strategies align with business goals and values in my portfolio.	I can effectively analyze marketing challenges by exploring multiple strategies, making informed decisions, and implementing innovative solutions that align with a company's brand and values I consistently demonstrate a deep understanding of complex marketing concepts through thorough statistical analyses and by clearly articulating the effectiveness of my campaigns in both written and verbal presentations.
Deeper Learning Competencies	Collaboration	I can initiate and participate in brainstorming sessions with my mentor and peers to develop innovative marketing strategies, contributing my unique ideas and being open to diverse perspectives.	I can actively participate in brainstorming sessions with my mentor, contributing ideas that align with the agency's goals I collaborate with peers to schedule and conduct insightful interviews with marketers, demonstrating a conscientious approach to compiling shared knowledge I work in teams to organize and present our collective findings at the Festival Del Sol, coordinating effectively to create engaging presentations that highlight our understanding and the group's contributions to creative campaigns.	I can work collaboratively with my peers and mentors to design marketing projects, effectively share ideas and feedback, and take on leadership roles to ensure our portfolio represents innovative and cohesive content that aligns with our brand’s values.	I excel in collaboration by actively co-designing projects with my peers, engaging in shared decision-making processes, and demonstrating leadership in resolving conflicts I consistently build strong relationships with my team, leading to successful integration of diverse ideas and perspectives into our marketing projects.
Deeper Learning Competencies	Academic Mindset	I can identify areas where I need improvement and actively seek feedback from mentors to refine my marketing strategies, showing growth in my ability to incorporate business campaign statistics into my decision-making process.	I am beginning to recognize the importance of my contributions and growth in my marketing internship I can identify specific ways my skills and understanding have improved and communicate these insights during discussions with my mentor and peers Through self-assessment, I am developing a clearer sense of how my work impacts my learning and future career path.	I can confidently present my marketing portfolio at Festival Del Sol by sharing my insights and reflections on my internship experience I effectively communicate the values and stories of the brands I worked with, show my growth in understanding campaign statistics, and engage the audience with interactive elements that highlight my journey.	I can confidently articulate my understanding of marketing principles by showcasing my comprehensive portfolio and engaging audience members during the Festival Del Sol I can reflect on my personal growth and learning progress throughout the internship by sharing how I overcame challenges and adapted innovative solutions in real-world marketing scenarios I can demonstrate my leadership skills by collaborating effectively with peers and mentors to enhance the quality of our project presentations.

Learning Journey

Empathize

You will conduct research and interviews with clients and professionals to gain insight into their values and pain points, enabling you to build an empathetic understanding for the marketing portfolio you will create.

Days 1 - 3