All grades  Project 4 weeks

"SoccerTok: Kicks & Cash Chronicles"

Jordan D
TH:Cr1.8.b
TH:Cr1.2.a
MU:Cr2.1.1.a
Self Directed Learning
Academic Mindset
+ 1 more
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Purpose

The purpose of this project is to leverage your passion for soccer and creativity to develop entrepreneurial skills through the creation of a TikTok series. By collaborating with a local soccer store, you will gain real-world insights into business operations and marketing strategies. This experience will enhance your critical thinking, budgeting, and storytelling abilities while fostering a sense of community and identity. Through hands-on activities, peer feedback, and self-reflection, you will build self-directed learning skills and explore innovative approaches to engage potential customers.

Learning goals

Develop a comprehensive understanding of budgeting and financial management by tracking expenses and income related to your TikTok series. Enhance your creative storytelling skills and visual presentation techniques to effectively engage and attract viewers. Build critical thinking and problem-solving abilities through collaboration with peers and community partners, applying feedback to refine your content. Strengthen your sense of identity and belonging by connecting your personal interests with real-world business concepts.
Standards
  • [National Core Arts Standards] TH:Cr1.8.b - Imagine and explore solutions to design challenges of a performance space in a drama/theatre work.
  • [National Core Arts Standards] TH:Cr1.2.a - Propose potential new details to plot and story in a guided drama experience (e.g., process drama, story drama, creative drama).
  • [National Core Arts Standards] MU:Cr2.1.1.a - With limited guidance, demonstrate and discuss personal reasons for selecting musical ideas that represent expressive intent.
Competencies
  • Self Directed Learning - Students use teacher and peer feedback and self-reflection to monitor and direct their own learning while building self knowledge both in and out of the classroom.
  • Academic Mindset - Students establish a sense of place, identity, and belonging to increase self-efficacy while engaging in critical reflection and action.
  • Critical Thinking & Problem Solving - Students consider a variety of innovative approaches to address and understand complex questions that are authentic and important to their communities.

Products

Design a series of engaging TikTok videos that showcase various soccer store products, emphasizing their unique features and benefits. Create visual presentations and models that detail your planning and budgeting process, which you will present to the local soccer store owner. Develop a comprehensive presentation that highlights your TikTok series, including insights gained from community partnerships and peer feedback.

Launch

Kick off your project with a 'Soccer Store Scavenger Hunt' at the local soccer store where you identify different products, learn their prices, and discuss how they could be featured in your TikTok series. This hands-on exploration will provide you with valuable insights into product selection and pricing strategies, setting the stage for your creative storytelling. Engage with the store owner to gain firsthand knowledge about customer engagement, which will be crucial for developing your TikTok marketing strategies.

Exhibition

Host a 'Soccer Store Showcase' event at the local soccer store where you present your TikTok series to the store owner, customers, and community members. Use visuals and models to explain your planning and budgeting process, and engage with the audience by discussing your creative decisions. Invite feedback and questions to encourage an interactive experience, highlighting how your project connects with real-world business practices.