Students will collaboratively explore how AI tools can transform the experience economy in sports, focusing on innovative business operations and user experience design. They will develop a comprehensive business plan that integrates AI technology and data to enhance sports event experiences while considering ethical implications. Through hands-on activities and real-world application, students will prepare to present their ideas to a panel of business professionals, demonstrating their understanding and creativity in leveraging AI for impactful experiences.

Students will develop a comprehensive understanding of how AI tools can be leveraged to enhance the experience economy in sports. They will learn to design innovative business operations and user experiences by integrating AI technology and data analytics. Additionally, students will explore business metrics and ethical considerations associated with AI, culminating in the creation and presentation of a business plan. Through this project, students will refine their skills in critical thinking, collaboration, and communication as they pitch their ideas to a panel of business professionals.

Students will collaboratively develop a comprehensive business plan that integrates AI tools to enhance the experience economy in sports. They will design a user experience strategy, supported by AI technology and data, to optimize business operations and customer engagement across various sports events. The final product will be a 10-minute pitch, accompanied by a PDF slide deck, presented to a panel of business professionals, showcasing their innovative solutions and addressing ethical considerations.

Begin the project with an immersive simulation where students act as AI consultants tasked with enhancing the experience economy for a major sports event. Start with a virtual tour of a recent sports event, focusing on elements of experience design and audience engagement. Follow this with a collaborative brainstorming session where students explore how AI tools can innovate business operations and improve user experiences in sports. This launch activity encourages creative thinking and sets the context for their project work.

Students will present their innovative business operations for the sports industry through a 10-minute pitch followed by a 5-minute Q&A session with a panel of business professionals. They will showcase their understanding of how AI tools can enhance the experience economy, supported by a detailed business plan and user experience design. The presentation will include slides in PDF format that highlight their research on business metrics and ethical considerations with AI. This exhibition allows students to engage with industry experts, receive feedback, and demonstrate their ability to integrate AI technology into real-world applications.