Hip-Hop Social Media Payback Revolution!

College Grade

Project
8 weeks

Hip-Hop Social Media Payback Revolution!

Jeremy Williams

Art and society

Cultural difference

History and culture

Global connections

Asking questions

+ 2 more

Phenomenon

On social media platforms like TikTok and Instagram, black creators often drive viral trends and cultural movements, yet their contributions are frequently underrecognized and undervalued compared to their peers.

The Challenge

The challenge lies in recognizing and valuing the cultural contributions of black creators on social media platforms, who often drive trends and influence global culture yet face systemic barriers to fair compensation and recognition. How can we design a campaign that highlights the contributions of black creators on social media platforms and proposes a fair compensation model for their work?

Standards

Common Core - CCSS.ELA-LITERACY.CCRA.W.7: Conduct short as well as more sustained research projects based on focused questions, demonstrating understanding of the subject under investigation.
Common Core - CCSS.ELA-LITERACY.CCRA.SL.4: Present information, findings, and supporting evidence such that listeners can follow the line of reasoning and the organization, development, and style are appropriate to task, purpose, and audience.
Common Core - CCSS.ELA-LITERACY.CCRA.R.7: Integrate and evaluate content presented in diverse media and formats, including visually and quantitatively, as well as in words.

Competencies

Art Analysis - Art and society (FK.AC.2.c)
Cultures - Cultural difference (FK.SS.4.a)
Cultures - History and culture (FK.SS.4.c)
Cultures - Global connections (FK.SS.4.d)
Creative Process - Asking questions (OT.Creat.1.a)
Creative Process - Connecting relevant ideas (OT.Creat.1.b)
Creative Process - Creating original works (OT.Creat.1.d)

What You Will Learn And Do

Investigate the intersection of hip-hop and social media by analyzing influential black creators' contributions and compensation challenges. Explore existing compensation models and social media policies to identify gaps and opportunities for improvement. Design and prototype a campaign that proposes a fair compensation model, incorporating feedback from peers and community partners like Instagram and TikTok. Present your campaign through a debate or Socratic seminar, articulating your solution's potential impact to stakeholders and the broader community.

The Learning Journey

Phases	Learning Outcome
Discover	I can investigate the historical and cultural impact of hip-hop music on social media by analyzing influential black creators' content on platforms like TikTok and Instagram, engaging in a Socratic seminar to discuss cultural differences, and identifying gaps in how these creators are compensated.
Examine	I can analyze hip-hop music and its influence on social media trends by examining case studies and discussing in a Socratic seminar. I can explore cultural differences and historical contributions of black creators by engaging with community partners from Instagram and TikTok. I can connect relevant ideas by researching existing compensation models and proposing new ones through debates. I can create original works by developing a campaign proposal that highlights black creators' contributions and suggests fair compensation strategies. I can assess my understanding and progress by writing an essay and using a rubric to evaluate my research findings and campaign proposal.
Engineer	I can develop a comprehensive campaign by collaborating with peers and community partners like Instagram and TikTok to create original content, engage in debates, and participate in Socratic seminars, ultimately proposing a fair compensation model for black creators on social media.
Do	I can collaborate with social media platforms like Instagram and TikTok to analyze data on engagement and compensation trends, test our proposed compensation model with real-world scenarios, and refine our campaign strategies based on feedback and results before presenting our final solutions.
Share	I can share my campaign proposal by organizing a virtual showcase on Instagram and TikTok where I present the campaign's impact through creative multimedia content, engage in live discussions with community partners, and reflect on my learning journey and personal growth throughout the project.

Week 1	Day 1	Day 2
Activities	Introduction to the Project (Discover) - Present the project challenge question and discuss the importance of recognizing black creators' contributions on social media (15 min) Exploration of Hip-Hop and Social Media (Discover) - Watch a curated selection of TikTok and Instagram videos that exemplify the influence of hip-hop and black creators on social media trends (30 min) Reflective Discussion (Discover) - Engage in a discussion about initial observations and personal connections to the content viewed, focusing on cultural contributions and compensation challenges (30 min)	Generating Questions (Examine) - Collaboratively create a list of questions to guide further research into the contributions and compensation of black creators on social media (20 min) Research and Reading (Examine) - Read articles and reports on the history of hip-hop and its impact on culture, and examine case studies of influential black creators (35 min) Socratic Seminar (Examine) - Participate in a seminar to discuss the cultural differences and historical contributions of black creators, using insights from readings and observations (20 min)
Deliverables	1. Research Summary: A written summary of findings on black creators' contributions and compensation challenges in hip-hop and social media. 2. Socratic Seminar Questions: A list of questions and discussion points for the upcoming seminar.
Preparation	1. Prepare a list of influential black creators in hip-hop and social media for research purposes. 2. Gather case studies and articles on compensation models for content creators. 3. Set up a virtual platform for the Socratic seminar to facilitate discussion. 4. Coordinate with community partners from Instagram and TikTok to provide insights or resources for the project.

Week 2	Day 1	Day 2
Activities	Developing Research Questions (Examine) - Collaboratively refine the list of questions developed in Week 1 to focus on specific aspects of black creators' contributions and compensation challenges on social media (20 min) Deep Dive into Case Studies (Examine) - Analyze selected case studies of influential black creators on TikTok and Instagram, identifying patterns in their cultural impact and compensation experiences (35 min) Socratic Seminar Preparation (Examine) - Prepare for the upcoming Socratic seminar by selecting key insights and questions from the case study analysis to discuss cultural differences and historical contributions (20 min)	Socratic Seminar (Examine) - Engage in a seminar to discuss cultural differences, historical contributions, and compensation models for black creators, supported by insights from research and case studies (30 min) Research Existing Compensation Models (Examine) - Investigate current compensation models used by social media platforms and influencers, identifying strengths and weaknesses (30 min) Criteria for Successful Solutions (Examine) - Collaboratively determine the criteria that would define a successful compensation model for black creators, focusing on fairness and sustainability (15 min)
Deliverables	1. A research report detailing the historical and cultural impact of hip-hop on social media, focusing on selected black creators and their contributions. 2. A presentation summarizing the findings of the case studies on black creators, including an analysis of their influence and engagement metrics. 3. A list of research questions aimed at exploring existing compensation models and identifying potential gaps and opportunities.
Preparation	1. Provide access to online databases and academic journals for research on hip-hop and social media. 2. Arrange virtual meetings or interviews with community partners from Instagram and TikTok for insights into compensation practices. 3. Prepare materials for the Socratic seminar, including discussion prompts and guidelines for participation. 4. Ensure students have access to tools for creating presentations (e.g., PowerPoint, Google Slides).

Week 3	Day 1	Day 2
Activities	Hypothesis Development (Engineer) - Formulate hypotheses on how proposed compensation models will impact black creators on social media, using data from previous research (25 min) Solution Planning (Engineer) - Draft a detailed plan outlining the steps to build, test, and refine the proposed compensation model, considering community feedback and feasibility (30 min) Peer Feedback Session (Engineer) - Share solution plans with peers and receive T.A.G. Feedback to strengthen the approach (20 min)	Build and Test Phase (Engineer) - Begin constructing the compensation model based on the refined plan and test its initial effectiveness with simulated scenarios (35 min) Data Collection Plan Development (Engineer) - Create a detailed plan for data collection, identifying key metrics and methods to evaluate the impact of the proposed solution (25 min) Feedback Integration (Engineer) - Adjust and refine the compensation model based on initial testing results and peer feedback (15 min)
Deliverables	1. Group presentation summarizing key findings from case studies on hip-hop and social media trends. 2. Written reflection on the Socratic seminar, focusing on cultural differences and historical contributions of black creators.
Preparation	1. Compile case studies and examples of viral content from black creators on TikTok and Instagram. 2. Set up virtual meetings with representatives from Instagram and TikTok to discuss compensation models. 3. Prepare materials and questions for the Socratic seminar to provoke meaningful discussion on cultural differences.

Week 4	Day 1	Day 2
Activities	Solution Implementation (Do) - Implement the refined compensation model prototype and document the process through photos and videos (30 min) Data Collection (Do) - Gather data on engagement and feedback from community partners like Instagram and TikTok (25 min) Data Analysis Protocol (Do) - Reflect on collected data to evaluate the effectiveness and impact of the solution (20 min)	Team Discussion (Do) - Discuss findings from data analysis, exploring possibilities for scaling the solution (25 min) Hypothesis Evaluation (Do) - Review the initial hypothesis and analyze evidence to assess its accuracy and impact (25 min) Scaling Strategy (Do) - Develop a strategy to scale the solution for broader impact, considering feedback and results (25 min)
Deliverables	1. Socratic seminar participation reflection: Students will write a brief reflection on their insights and learning from the seminar discussions. 2. Group presentation: Each group will deliver a presentation critiquing current compensation models and proposing preliminary ideas for improvement.
Preparation	1. Compile case studies of influential black creators on TikTok and Instagram. 2. Provide guidelines and a rubric for the Socratic seminar to ensure meaningful and structured discussions. 3. Research and summarize current compensation models for creators on TikTok and Instagram, making these resources available for student analysis. 4. Arrange access to digital presentation tools and platforms for students to create and share their group presentations. 5. Coordinate with community partners at TikTok and Instagram to provide insights or feedback on students' initial compensation ideas.

Week 5	Day 1	Day 2
Activities	Solution Implementation Review (Do) - Present the implemented compensation model to peers and community partners, discussing its effectiveness and areas for improvement (30 min) Data Reflection and Insights (Do) - Analyze collected data to identify patterns and insights regarding the solution's impact on black creators' compensation and engagement (25 min) Scaling and Improvement Strategy (Do) - Collaboratively develop strategies to scale and enhance the solution based on feedback and data analysis (20 min)	Understanding Audience Engagement (Share) - Reflect on how the solution was received by the target audience, incorporating feedback from community partners like Instagram and TikTok (25 min) Presentation Planning (Share) - Begin outlining the final presentation, deciding on the key content and evidence to highlight, and selecting the appropriate presentation tool (25 min) Feedback Session and Revisions (Share) - Share presentation plans with peers for T.A.G. Feedback and make revisions to strengthen the narrative and impact (25 min)
Deliverables	1. Research Report - A detailed report analyzing existing compensation models on TikTok and Instagram, highlighting gaps and opportunities for improvement. 2. Seminar Reflection - A reflective essay summarizing insights gained from the Socratic seminar, focusing on cultural differences, historical significance, and the impact on compensation models. 3. Campaign Prototype - Initial prototypes of campaign ideas that emphasize the contributions of black creators and suggest fair compensation models.
Preparation	1. Access to online databases and articles for research on compensation models. 2. Facilitation guides for the Socratic seminar including discussion questions and themes. 3. Materials for campaign prototyping such as digital tools for visual design, and platforms for virtual collaboration.

Week 6	Day 1	Day 2
Activities	Final Presentation Rehearsal (Share) - Rehearse the final presentation as a team, walking through each section and ensuring clarity and coherence (25 min) Feedback Integration (Share) - Receive T.A.G. Feedback from peers on the presentation and make necessary revisions to enhance impact (25 min) Design and Build Final Presentation (Share) - Finalize the presentation tool, such as slides or a video, ensuring all key content and evidence are included (25 min)	Presentation Day Preparation (Share) - Set up the presentation space and conduct a final run-through, focusing on delivery and timing (20 min) Public Presentation (Share) - Present the campaign proposal to an audience, responding to questions from the panel and peers (40 min) Reflective Conversations (Share) - Engage in individual discussions with panelists to reflect on personal growth and project impact (15 min)
Deliverables	1. One-page proposal of the initial compensation model for black creators. 2. Presentation slides for peer review session.
Preparation	1. Compile a list of influential black creators on TikTok and Instagram for students to research. 2. Coordinate with community partners at Instagram and TikTok for guest participation in feedback sessions. 3. Provide access to research databases and tools for analyzing social media trends.

Week 7	Day 1	Day 2
Activities	Campaign Design Brainstorming (Engineer) - Collaboratively brainstorm creative ideas for the campaign that will highlight black creators' contributions and propose a fair compensation model, ensuring alignment with project goals and criteria (30 min) Feedback Session on Campaign Ideas (Engineer) - Present initial campaign concepts to peers and community partners like Instagram and TikTok for T.A.G. Feedback, focusing on clarity, impact, and feasibility (25 min) Refinement of Campaign Strategy (Engineer) - Integrate feedback received to refine and finalize the campaign strategy, ensuring it effectively communicates the intended message and solution (20 min)	Campaign Prototype Development (Do) - Begin creating the first draft of the campaign materials, including multimedia content such as videos, graphics, or social media posts, to effectively engage the target audience (35 min) Testing and Iteration of Campaign Materials (Do) - Conduct a test run of the campaign with a small audience, collecting data on engagement and effectiveness, and make necessary improvements based on audience feedback (25 min) Reflection and Documentation (Do) - Document the development process and key insights gained from testing, preparing for the final presentation and discussions on campaign impact (15 min)
Deliverables	1. Draft of the campaign proposal outlining key strategies for fair compensation of black creators on social media platforms. This should include proposed compensation models and an analysis of their potential impact. 2. Reflection essay where students articulate their understanding of hip-hop music's cultural impact and the systemic barriers faced by black creators, using insights from the seminar and community partner engagements.
Preparation	1. Prepare relevant case studies and articles about hip-hop music's influence on social media for the Socratic seminar. 2. Coordinate with community partners at Instagram and TikTok to arrange virtual discussions or guest lectures about their compensation policies. 3. Provide templates and guidelines for creating a campaign proposal, including example models and strategies used in similar initiatives. 4. Set up online platforms for group collaboration and idea sharing, ensuring students have access to necessary digital tools.

Week 8	Day 1	Day 2
Activities	Standards-Aligned Quiz (Share) - Individually check understanding of the project concepts and competencies through a quiz (20 min) Final Presentation Content Selection (Share) - Identify the most relevant content and evidence to include in the final presentation (25 min) Collaborative Presentation Walkthrough (Share) - As a team, walk through each section of the presentation, deciding on key information to highlight (30 min)	Design and Build Final Product (Share) - Create the final presentation using selected tools, ensuring all key content and evidence are included (35 min) Final Presentation Rehearsal (Share) - Rehearse the presentation as a team, focusing on delivery and timing (20 min) Feedback Integration and Revisions (Share) - Receive T.A.G. Feedback from peers and make final improvements to the presentation (20 min)
Deliverables	1. Final campaign proposal document outlining strategies for fair compensation of black creators. 2. Multimedia content for a virtual showcase presentation, including visuals, videos, and written summaries.
Preparation	1. Coordinate with community partners (Instagram and TikTok) to gather feedback and confirm participation in live discussions. 2. Set up virtual showcase platforms on Instagram and TikTok, ensuring all technological requirements are met. 3. Prepare materials and resources for the Socratic seminar, including discussion prompts and relevant case studies. 4. Organize rehearsal sessions for students to refine their presentation skills and multimedia content.